One of the reasons I stress that thought leadership goes beyond marketing is that it gives individuals and organizations a growth mindset. Those who can create change based on ideas often do so by advocating for those ideas effectively. Ideas promoted via thought leadership typically foster individual thought leaders'
Generating ideas is the first element of the GRACE model for ideas-led growth. New ideas are the seeds of organizational change and thought leadership. The problem is that few idea-generation methods are up to the task of generating them, let alone in a viable or sustainable way. Even further, most
Something has been bothering me about thought leadership for a little while now. It has turned into a content marketing cliche. Its importance has become inflated. Ideas-Led Growth: Going Beyond Thought Leadership In reality, thought leadership content is simply one tool among many to do something bigger, which is to
Who are you as a thought leader? There are many ways to take a stance on a particular topic. Choosing a persona can be a useful technique for creating consistency. Adopting specific personas can shape both individual pieces of thought leadership and their overarching brand. The What and Why of
Marketing may have a seat at the table in business strategy discussions, but most of the time, it seems to have a whoopie cushion on it. However, it’s not the fault of individual marketers. Almost without exception, marketers are thoughtful, creative leaders and contributors. They care deeply about their
We all know that resolutions don't work. But what’s the alternative? Ten years ago, I decided to stop making New Year's resolutions and replace them with annual themes. Instead of a Resolution... The phrase "annual theme" doesn't roll off the tongue
All too often, we content marketers get stuck working in the trenches. We stop noticing the stenches. Yet, grace gives us a way out. Ugh, The Stench! Digital channels for content marketing have become open digital sewers. We know it. We can smell it. We experience the stink and waste
From Reboot to Reunion Jerry Colonna asks hard questions. In his earlier book, Reboot, he asks leaders how we have been complicit in creating the conditions we say we don't want. It is a kind, generous, and loving question that invites us to use tools of radical self-inquiry
Career Change in a Changing World People often ask me how I got from a PhD in French literature to founding and running a thought leadership agency for institutional finance. It's one of my favorite stories to tell—not because it's about me, but because it&
Big Content has failed us. It emerged when content became a separate marketing specialization. But then, discipline became dogma. Talk about content devolved into truisms and slogans. Bromides and misconceptions. But perhaps worst of all, it pulled content away from its fundamental direction, serving intermediaries rather than writers or readers.